How Does Mind Your Sleep Work?

"Structure first. Awareness second. Consistency and Sustainability always. Sleep naturally follows."

The System of 4 Pillars:

Pillar 1: Physical alignment

Philosophy:

Structure matters. When cervical alignment is lost, your body and sleep are affected.

In Practice:

  • The Neck & Sleep Reset Kit™ supports natural spinal curves
  • Removes muscular guarding that prevents deep rest
  • Trains the body to rest correctly over time
  • Not instant comfort — lasting correction

Key Phrase:

"Structure creates the conditions for your body and sleep."

Pillar 2: Nervous system awareness

Philosophy:

Presence matters. An alert body and nervous system can't sleep, no matter how comfortable the bed and pillow.

In Practice:

  • Body Mindfulness courses help you develop conscious body awareness.
  • Mind and body connection through the 5 Rules
  • Breath, movement, and presence practices
  • Reconditioning, not relaxation techniques

Key Phrase:

“Mindfulness/ Awareness teaches the body and nervous system safety."

Pillar 3: Consistency over comfort

Philosophy:

Truth matters. Real change requires patience and understanding.

In Practice:

  • Adaptation takes weeks, not days
  • Temporary discomfort ≠ failure
  • Results come from sustained practice
  • No hacks, no shortcuts, no tricks

Key Phrase:

"Consistency creates transformation."

Pillar 4: Sustainability over consumption

Philosophy:

Responsibility matters. The planet doesn't need more waste.


In Practice:

  • One pillow, lifetime warranty
  • €405 once vs. €2,700-5,400 over lifetime
  • Sustainable materials, ethical production
  • Heirloom quality that can be passed down
  • Lithuania-made craftsmanship

Key Phrase:

"The most sustainable product is the one you never replace.”

Our Belief System

"Sleep doesn't fail randomly. It fails when alignment, awareness, consistency, and sustainable choices are ignored. Comfort didn't fail you. It just isn't the solution."
Supporting Beliefs:

About Sleep:

  • Sleep isn't a performance to optimize
  • Sleep is a natural result when conditions are right
  • Those conditions are: physical alignment, body and nervous system awareness and security, consistency, and sustainability always.

About Products:

  • One exceptional product beats many mediocre ones
  • Durability is environmental responsibility
  • Premium price reflects lifetime value, not luxury
  • Correction matters more than immediate comfort.  

About Wellness

  • Quick fixes create dependency
  • Root causes require patience
  • Transformation happens through understanding, not willpower
  • Your body knows how to heal when interference is removed

About Sustainability:

  • The most sustainable product is the one you never need to replace
  • Planned obsolescence is environmental violence/ or harms our planet
  • Conscious consumption means buying once, buying well
  • Heirloom quality isn't luxury — it's responsibility.
SHOP WELLNESS

Our Enemy

"Most sleep solutions are comfortable lies, clever hacks, prioritize comfort over correction and replacement over restoration.They make rest feel easier — but never make it better. Real wellness requires addressing root causes through sustainable means."

If your body isn’t properly aligned and your nervous system doesn’t feel secure, your sleep simply can’t function optimally. No amount of softness can fix that. We don't add more tricks. We remove what's interfering.
What We Stand Against:

1. Comfort-First Products (Without Structure)

  • Soft pillows that feel good but fix nothing
  • Memory foam that adapts to your problems instead of correcting them
  • Products designed for immediate sensation, not long-term health

2. Disposable Wellness Culture

  • Replace every 18 months forever
  • Lifetime cost of €2,700-5,400 on pillows alone
  • Landfills are full of synthetic materials
  • Planned obsolescence disguised as “hygiene.”

3. Hack-Based Sleep Solutions

  • Pills, sprays, supplements that sedate, don't restore
  • Apps and gadgets that measure but don't solve
  • Quick fixes that treat sleep like a trick instead of a system

4. Symptom-Masking Approaches

  • Treating pain without addressing the cause
  • Adding more products instead of removing interference
  • Endless consumption without transformation
SHOP WELLNESS

We take your
Health & sleep seriously

Who we serve?

People who see themselves as:
Thoughtful
They research, they question, they want to understand
Self-aware
They know quick fixes haven't worked
Disciplined but frustrated
They've tried hard, but in the wrong direction
Open to truth
If it's grounded and evidence-based
Environmentally conscious
But not performative
Long-term thinkers
Investment mindset over expense mindset
Quality-focused
Would rather save longer for excellence
What They Want?
To feel restored, capable, calm, and aligned with their values
SHOP WELLNESS

What the Tool does?

Supports Natural Cervical Alignment
Removes pressure from overworked muscles
Maintains the natural C-curve of the spine
Reduces Muscular Guarding
Allows tension to release gradually
Teaches body safety through structural alignment.
Correction matters  through consistency
Removes Physical Sleep Interference
Zero waste - forever
Solves 'root causes.'

What It's not?

Not Soft (and that's the point)
Not Sedating (your body does the work)
Not a temporary fix (this is training)
Not represent the Disposable Wellness Culture
Not a Hack-Based sleep solution.
Not a Hack-Based sleep solution.

Mind Your Sleep Solutions

Evidence-based authority with environmental consciousness. We educate, then offer solutions.
Because widespread of screens usage, the phone neck syndrome has influenced an incredible number of the Earth population.

Body Mindfulness Courses & Short Videos

Body Mindfulness is the conscious cooperation of the mind and body during any physical action or exercise. It means focusing all your attention on the present moment, fully engaging in the action as you perform it.
Explore Courses

Neck Pain & Sleep Reset Kit™byUnusually Usual

Body Mindfulness is the conscious cooperation of the mind and body during any physical action or exercise. It means focusing all your attention on the present moment, fully engaging in the action as you perform it.
SHOP WELLNESS

Wooden ARCH™ by Unusually Usual

Body Mindfulness is the conscious cooperation of the mind and body during any physical action or exercise. It means focusing all your attention on the present moment, fully engaging in the action as you perform it.
SHOP WELLNESS

Consulting Packages, Workshop Programs & Coaching Sessions

Body Mindfulness is the conscious cooperation of the mind and body during any physical action or exercise. It means focusing all your attention on the present moment, fully engaging in the action as you perform it.
Explore Offerings

healthy Sleep Is the
Treasure to Find

Don’t just take our word for it

"This is a discovery for me. I slept on a book for a couple of months, now it's been a year like on a wooden pillow. I look very strange to everyone (and my children). But when I wake up, I feel that I slept well, nothing ever hurts. Even if I do not sleep enough, I feel myself fully rested. Lately I always sleep well. Thanks Ilona for such a discovery, for the journey to self-discovery!"

Milda Lukoseviciene

Math teather at Gymnasium of Kaunas University of Technology

"I've been sleeping on a wooden pillow for over a year! This kind of sleep relaxes my neck muscles (the stiff neck is my problem) and I wake up without any pain. I also like to roll painful points on my head - it helps a lot!"

Egle Bagdoniene

Pharmacist, head of the pharmaceutical company

"During my work, I have to sit a lot in front of the computer, which makes my hump increase. A wooden pillow not only helps to correct my posture, but also gives me the gift of a good night's sleep."

Dr. Arturas Lukasevicius

Professor at Vytautas Magnum University, Lithuania

“When I heard about the wooden pillow, I was very surprised: "How can you sleep on such a hard base!?"I attended Ilona's step-by-step workshop and decided to give this pillow a try. Wishes really do come true-I got a wooden pillow by Unusually Usual as a gift! I was ready for a serious test 🙂 It took a week for the wooden pillow to become normal'. I really feel: "how easy it is to breathe".

Lijana Lukosiene

Teacher at the primary school of Kaunas

I started sleep on the wooden pillow under Ilona's advice.Not everything was smooth sailing. The stiffness of the pillow sometimes prevented me from falling asleep so I managed to put a regular pillow nearby-just in case. Soon it became unnecessary. The most important discovery-the hands stopped melting, my hump was getting smaller.

Dr. Lina Sulciene

Associate professor of philosophy at Vytautas Magnum University, Lithuania

Imagine waking up 90 days from now

With zero neck stiffness
Sleeping through the night
Having energy that lasts all day

Health Problems we tackle

Evidence-based authority with environmental consciousness. We educate, then offer solutions.

Phone neck syndrome

If you are here and reading this article, you are likely someone who has been suffering with “text neck” or “phone neck syndrome". The term "Phone Neck Syndrome" describes our health condition that develops from frequent usage of screens especially phones while we are texting and scrolling.

Read article

Stiff neck

Blame your pillow if you wake up with a stiff neck. When you sleep, your head and neck should be aligned with the rest of your body.

Read article

Hand numbness

Why are my hands numb when I wake up and how can I treat this? Sleeping in a position that puts pressure on your neck, arm or hand is a common cause of numbness and pins needles sensation that soon resolves after waking up or repositioning, but it isn’t the only possibility.

Read article

Shoulder pain

The shoulders are made up of joints, muscles and tendons that work together so you can lift your arms. When something goes wrong with the joint, muscles or tendons, it can lead to shoulder pain. Up to 70% of people will have shoulder pain at some point, and it becomes more common as you get older. Shoulder pain can also make it hard to sleep.

Read article
A quiet introduction

A little about me, without the pitch.

"I guide you back to what’s already yours." - Ilona Navickienė
Ilona Navickienė
CEO by Unusually Usual

Where do I Begin?

One never notices what has been done; one can only see what remains to be done. I believe that science is vital and has great beauty.

What I’ve Seen and Understood?

Healing isn't linear - but it’s real.
All people need healthy sleep support, but not all need therapy.

Why I Stay in Action?

Cause, I believe that living in the present is an ongoing practice, and that Body Mindfulness can truly transform our lives.

Built for Real Life

My work is flexible, imperfect, and honest — just like the people it’s made for. I don’t chase performance. I build rhythms and rules that support your growth.

An Interview With Shawna Robins

Solving Insomnia: Ilona Navickiene of Mind Your Sleep by Unusually Usual 'On 5 Proven Strategies to Help You Sleep Through the Night'

17 min read · Aug 8, 2025

Ecology of mind and body

This topic was introduced in the LRT television broadcast by VM University Professor of Theology Dr. Artūras Lukaševičius and public health and body expert Ilona Navickiene.

26 min. watch · Dec 17, 2023

How can mom get some sleep?

How can you possibly get 'quality sleep' while raising a baby? Many mothers report that they haven’t had a full night’s rest in an entire year by Ilona Navickiene.

5 min. read · March , 2025

The She Wins Magazine “Season of Thanks: Women Who Lead With Grace,”

A Quiet Introduction of Ilona Navickiene and Her Unique Approach

3 min. read · Nov 1, 2025

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Neck Pain & Sleep Reset Kit™ by Unusually Usual

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